TAXI
ADVERTISING
•Taxi’s
spend 90% of their journey time within city center’s
dominating retail and business areas.
•They are ideal for targeting a diverse range of audience.
Why
Taxis?
•Mass -
Taxi advertising is a ‘ broadcast ‘ medium
and has the ability to reach a mass audience.
•Frequency -Traveling on average 300
miles per shift, Taxi’s are constantly targeting audience
over and over again.
•Eye Catching - Eye level and eye catching.
Taxi advertising looks great, create standout in the cluttered
media market place with outstanding taxi ad campaigns.
•Prestigious - Taxi’s are regularly
cleaned and kept in tiptop condition.
•City Domination – Taxi advertising’s
USP is its ability to OWN a city. Not restricted by routes,
taxis offer complete blanket coverage of the city. Lined
up outside stations, parked on roads, turning in streets
wherever you spot them.
•Captive Audience – Taxi interior
advertising is the perfect format for targeting those individuals
who do not have the time to consume traditional media. With
average taxi journeys time between 15 to 30 minutes audience
has plenty of opportunity to absorb in depth messages.
•Flexible -
Taxi media advertising offers great flexibility depending
on your requirement. We can offer a short 2 week advertisement
burst, a 1,2,3 month campaign or long term branding for
6 months to a year.
Features
•These
new CNG- run taxis comprise of Maruti Esteem, tata Indigo
and Tata Indigo Marina cars.
• The taxis sport yellow and silver colours and will
be fully air-conditioned.
• They will have electronic meters that will give printed
bills to passengers.
• Each taxi is fitted with the GPS system to facilitate
instant tracking.
• These taxis are 24x7 on road and can also be booked
through their call center.
Products
•A
Solus Taxi is ideal for creating huge stand - out on the
street.
•Branding
involves…
•Supersides
•Roof top Glowsign
•Rear Glowsign
•Rear Window |