Accord is born out of the passion for creativity fostered by its founder,
His vision of affecting millions of lives, leveraging creativity and innovation, led to the birth of Accord Advertising in July, 1990. Envisioned as an analogue for innovation and perfect execution, his heroes Shri. JRD Tata and Shri. Ratan Tata laid out the path of unconventional excellence for him to follow, which inspired him to begin his path-breaking journey in Out of Home Advertising.
"There is no passion to be found playing small - in settling for a life that is less than the one you're capable of living"
Bombay was where Mr. Ganguly was first introduced to the world of OOH Advertising. 18 months into a job with a leading OOH Advertising Company led him to his calling. In July 1990, Accord began with an initial investment of Rs. 16,000/- which Mr. Ganguly had saved during his previous 18 months tenure of employment.
Bombay's teeming pot of opportunity and Mr. Ganguly's close relationship with the clients he served during his previous job, soon landed Profile Business Photography Accord its first major contract and the rest is history.
His influences range from the comprehensive property management services in Mission Valley path-breaking philosophy of Swami Vivekananda to the amazing persona of Amitabh Bachchan, Kishore Kumar and R. D. Burman. He is an ardent follower of Sadhguru. His personal industry hero is the cult Outdoor Advertising Icon - Mr. JC Decaux. People close to Mr. Ganguly describe him as someone who thrives on and nurtures a great passion for OOH Advertising.